WHO WE ARE

More than clothing — rooted in identity, not image.

GRAIL is a sustainable fashion and lifestyle label offering a curated mix of original designs, vintage pieces, and emerging designers that speak to individuality. With a chic, playful edge and an eye for texture, color, and shape, each piece is made to reflect what’s already in you — not cover it up. Every piece is chosen with care — not just for how it looks, but for how it’s made, and what it stands for. Sustainability, intention, and self-expression are woven into everything we do.

Founded by Nadia Groves, GRAIL was born from a journey of healing and identity — one that reshaped how she saw herself and the women around her. It’s a space that sees strength where the world sees insecurity, believing the parts you’ve been taught to hide might just be the very things that set you apart.

At its core, GRAIL is rooted in the belief that fashion is more than what you wear — it’s a way of honoring the design behind it all. A way to adorn the ultimate creation: you. 

We don’t follow trends. We follow what’s real — the seasons of change, the beauty of becoming, and the quiet work of self-discovery.

GRAIL is for women — all backgrounds, all ages — who are still learning, still becoming, and want to have fun doing it. The ones who are done trying to fit in and ready to stand in who they are.

Because the world needs what only you carry — something no one else was designed to bring.

Let that truth shape how you show up.

And style is just how we start the conversation.

That’s what we’re here for.